Role: Packaging, Menu Design, Evergreen Collateral
While at Corner Table Restaurants, I was the in-house designer for The Smith. I worked cross-functionally across culinary and finance departments on developing packaging, refreshing menus and designing investor holiday gifting.
Menu Redesign
One thing about The Smith is there are a lot of options, which can make the menu overwhelming. I was tasked with redesigning the menu so it was easy to digest and nothing got lost. Same size menu and the same content. The design on the right shows a new menu design to better view and find drink options.
Restaurant Collateral
While working on The Smith’s account, I designed their first set of matches, developed stickers for delivery and catering orders and found solutions for guest recovery and celebratory milestones.
