Role: Lead Designer, Art Direction, Account Management, Vendor Management,
My Jack’s Wife Freda responsibilities ranged from art directing, project managing, working closely with vendors as well as mentoring designers. Projects spanned from designing paper goods like menus, postcards and packaging like sugar packets and wine labels to digital marketing for emails or social media posts and stories to brand decks, signage and UX development and Wordpress updates.
JWF Condiments
Jack’s Wife Freda developed a line of condiments - Tzatziki, Picked Onions and Everything Sauce. For this project, I art directed how the restaurant should extend itself in the consumer product goods. I worked closely with an illustrator to achieve the JWF look and feel across the packaging, postcards and Instagram story artwork.
Menus
I was responsible with updating the menu items for evergreen updates and other activations for specials or brand events.
Signage
Depending upon the need, on brand signage was developed to communicate serious information for the pandemic to little things like changing the toilet paper…
Chelsea Opening
When JWF opened in Chelsea, I was responsible for a number of Chelsea specific materials like a website pop up, an in-feed Instagram gif post, and a digital postcard.
