Role: Restaurant Rollout, Design Mentoring Project Management, Vendor Management
I led a team of designers from kickoff through completion across integrated campaigns, product launches, and new location openings on the by CHLOE account. Having previously worked as a designer on the account, I brought a strong understanding of the brand’s personality, visual language, and nuances to the leadership role, enabling me to provide more informed creative direction and ensure brand consistency across every initiative.
New Locations
For every by CHLOE. opening there was a playbook of collateral. Items like the coming soon signage, mirror vinyls, the neon sign, opening emails, and website pop ups to be localized for that particular neighborhood that needed to be designed and executed in the by CHLOE. style and standard. Below are a few of the locations I managed and produced. From top down - Union Square West, Midtown East, and Toronto.
Carrot Dog x by CHLOE.
When by CHLOE. and Carrot Dog collabed, print collateral like postcards and wheatpastings, along with graphics for the digital menu board followed.
