Role: Account Management, Store Rollout, Campaign Activation, Design Mentoring
During my time on the Stoney Clover Lane account, I delivered projects from end to end by leading designers through store activations, brand partnerships, and seasonal activations. I worked closely with the SCL team and external vendors to ensure all tasks were accounted for, on track, and milestones were achieved.
New Stores
Each Stoney Clover Lane store had a playbook it followed. This included items that remained the same per location and others that were treated as moments for the guest to experience. Each store in the SCL world took on a life of its own. Once the identities were established, outstanding collateral like coming soon IG posts, stickers, postcard, vinyl mirror treatments, sometimes Duffy boats and in person signage for events were produced.
Seasonal Activations
Every year SCL hosts a Pumpkin Patch and Christmas Tree Farm in Palm Beach Florida. At Papewhite, we were tasked with designing a sign for the activation. Stoney Clover Lane wanted something that was on-brand yet memorable. I oversaw the work on a junior designer and approved it to be sent to the client for review and feedback.
Packaging
Over three years working on the Stoney Clover Lane account, I helped create influencer gifting experiences for activations including Book Club, the Cookie Garland Kit, and branded takeout boxes, along with supporting collateral. Each initiative was an extension of the brand with its own supporting visual toolkit outside of the SCL brand.
NYC Pop-Up
When SCL popped up in Soho with a holiday spin, we designed a store that combined travel which is at the heart of the brand, Christmas in New York and Classic New York City. New York and holiday illustrations were added to the SCL identity. Wheatpasting were made for the store, postcards and bumper stickers were produced and icons were sprinkled in with straws and toothpicks.
