Role: Art Direction, Identity Design, Branding
Fashion: Dee’s Denim Designs
Dee’s Denim Designs is an upcycled denim company that needed a logo. Based on the four logos I presented, one logo was refined and used.
The work is presented as a slideshow, click right or left to view the work.
Brand Extension: Chelsea Living Room’s 1st Birthday
For Chelsea Living Room’s 1st birthday, I took their existing mark and put a spin on it. They wanted something recognizable, yet festive. The brand mark was used across stationery and digital for the birthday party.
The work is presented as a slideshow, click right or left to view the work.
Substack: From One Designer to Another
From One Designer to Another was a Substack I created. I wanted a place that was a sounding board for design. It was a column inspired by the organic offline conversations we often have with friends in the design field. Conversations such as a second opinion on ideas, trends, career goals and wisdom. In addition to designing the wordmark, instagram avatar and feed, I was responsible for selecting the designers to feature, interviewing, editing and laying out the graphics.
Instagram Account: We Shouldn’t Do This Again
Inspired by the dating reality - much like choosing an adventurous cocktail, sometimes there’s a big difference between what you expect you’re getting and what comes to the table. As the design lead, I proposed two moods that fit the brief. Based on the selected mood, two identities were proposed. Here is the selected mood and identity complete with illustrations and the social media template.
Podcast Design:
Fun On Weekdays
When influencer Jenna Palek wanted to start a Podcast called Fun On Weekdays, she had a logo contest with her TikTok community. She provided the mood. I took her inspiration and distilled it down. From there I designed a slew of logos and submitted three logos that I was confident in. Her audience voted on the submissions via TikTok. One of my logos was selected and made it into the top three.
