I was the producer and planner on the agency side behind brand extensions, campaigns, collaborations, influencer gifting, as well as the development and execution of stores in NY, CA and LA. I worked closely with the SCL team and external vendors to ensure all tasks were accounted for, on track, and milestones were achieved.

During my time on the account, I helped produce their Soho pop up debut, the Newport Beach store and West Village store and the framework for their soon-to-come New Orleans location. I also led the team through a splash of influencer gifting, seasonal activations like their annual pumpkin patch, SCL Book Club, SCL University, as well as brand partnerships such as Hello Kitty and Disney.