Role: Digital Marketing, Social Templates, Printed Collateral
Chelsea Living Room’s emails did not match their in person dining experience. I refreshed the email marketing to ensure brand consistency. In addition to the email marketing, my responsibilities expanded to other brand collateral for social and in-person activations.
Restaurant Specials
Bar Hour is Chelsea Living Room’s weekly burger and cocktail special. I was responsible for designing an identity that fit into the brands current system, yet stood out on it’s own. Once the mark was approved, collateral like menus and Instagram stories were produced.
Restaurant Happenings
Chelsea Living Room has events like live music, DJ’s, and burlesque on a monthly basis. I designed content for stories and an in-feed IG template for the CLR team to update and post as needed. In addition, I designed a one page sheet for the menu frame that lived outside the restaurant for all restaurant communication complete with seasonal menu items, event dates, bar hour, restaurant hours, and more.
Celene’s
When the Chelsea Living Room team opened sister concept Celene’s, I was asked to design emails introducing the restaurant to their existing audience, as well as new faces.
