At Paperwhite Studio, I managed the by CHLOE. account by leading a team of design professionals from kickoff to completion. Having been an intern, freelance designer and junior designer on the account previously, I understood the brands nuances. Each store had a specific framework to follow, evergreen plus items that were localized to that area. It was then that I rolled out 3 New York locations, 2 London locations, and their Canadian debut in Toronto.

Below is a collection of graphics, my team and I rolled out for the by CHLOE. restaurants across Canada, New York and London.